Monday, December 9, 2019

Madison and Vine (Week 2)- 12/9/19

December 09, 2019
Madison and Vine
Image result for the devil wears prada product placement      Hey guys welcome back to the blog with your favorite blogger, Noelle. So recently we have been talking about Madison and Vine in my critical thinking class. So basically, for all those who are confused, it is basically product placement. This is key in the movie, The Devil Wears Prada, in respect to the product placement of Starbucks. There are many more advertisements throughout this movie, although this is one that I found was huge but sneaky. Many scenes are centered around Starbucks as the the center of her plans as she must go there everyday to get her bosses coffee. In doing so, it allows viewers to see that this coffee from Starbucks is an essential part of her day and cannot be skipped out on no matter what. This further makes viewers feel as though Starbucks is super good and only the cool, fancy people get it, making them want it.  

2 comments:

  1. Although I have never seen this movie, I see this type of advertisement quite often, especially for Starbucks. I find it interesting how because the first part of her day needs this, shows how I often fail to recognize how common the use of Madison and Vine is.

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  2. Do you believe that the product placement in this movie would have been as effective if it wasn’t such a major corporation like Starbucks? I believe that the brand also has a big impact on what consumers will think when watching the movie, since if this was a regular coffee company that no one has heard about it might not get the same reaction as Starbucks.

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